Hyatt Announces Plan to Acquire Playa Hotels & Resorts for $2.6 Billion

Image: Aerial view of Hyatt Ziva Los Cabos, part of Playa Hotels & Resorts. (Photo Credit: Hyatt Hotels Corporation)
Image: Aerial view of Hyatt Ziva Los Cabos, part of Playa Hotels & Resorts. (Photo Credit: Hyatt Hotels Corporation)
Lacey Pfalz
by Lacey Pfalz
Last updated: 8:35 AM ET, Mon February 10, 2025

Hyatt Hotels Corporation announced on February 10 that it has a plan to acquire Playa Hotels & Resorts N.V. at a purchase price of $13.50 per share, or around $2.6 billion, which would add all the brand’s all-inclusive resorts in Mexico, Jamaica and the Dominican Republic into Hyatt’s growing all-inclusive portfolio. 

Hyatt currently owns 9.4 percent of Playa’s outstanding shares. In December, there was discussion of a potential acquisition.

The acquisition would include purchasing $900 million in debt. Hyatt expects to continue an asset-light business model, offering Playa’s resorts to be owned by third-party buyers. 

Hyatt began its all-inclusive portfolio just four years ago, when it purchased Apple Leisure Group. In 2024, it completed a 50/50 joint venture with Grupo Piñero, adding Bahia Principe Hotels & Resorts into Hyatt’s Inclusive Collection. The collection now boasts about 55,000 rooms across Latin America, the Caribbean and Europe. 

The acquisition is expected to be completed later in 2025. 

“Hyatt has firmly established itself as a leader in the all-inclusive space, a journey that began in 2013 through an investment in Playa Hotels & Resorts that launched the Hyatt Ziva and Hyatt Zilara brands,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “We have respected and benefitted from Playa’s operating expertise and outstanding guest experience delivery for years through their ownership and management of eight of our Hyatt Ziva and Hyatt Zilara hotels. This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...